Adrenalina Retains Financo to Explore Strategic Initiatives

MIAMI--(BUSINESS WIRE)--Adrenalina (OTCBB:AENA.OB), which operates innovative retail entertainment destinations for extreme sports enthusiasts, announced today that it has retained investment bank Financo, Inc. to assist the Company in exploring and pursuing strategic alliances to enhance the company’s growth initiatives. Financo, headquartered in New York City, is highly regarded for its advisory services to retailers and merchandising companies.

“Adrenalina is bringing an exciting new concept to the mall for the Generation Y customer, who is particularly drawn to our exclusive Flowrider® wave machine,” said Ilia Lekach, Chairman and CEO of Adrenalina. “Mall-based operators are encouraging us to expand more rapidly. By engaging Financo, we can expedite our growth prospects by leveraging its strong relationships in the retail community.”

Earlier this year, Adrenalina announced an aggressive store expansion program to expand the Company to seven locations in four states by the end of 2008. The Company has started construction on new stores at International Plaza in Tampa, Florida, Cherry Creek in Denver, Colorado, North Point in Alpharetta, Georgia, and Willow Bend in Plano, Texas. The Company has also secured additional prime locations in Houston and the New York Metro markets.

About Adrenalina

Adrenalina pioneered and branded “The Extreme Store” concept, which showcases top-quality athletic apparel, equipment and accessories in a fun, engaging retail entertainment format. Building on the popularity of the Adrenalina TV program, the stores feature the first FlowRider® wave machines to be installed in retail locations in the U.S. and other territories. Adrenalina has the exclusivity for FlowRiders in retail locations. The stores average 10,000 square feet and carry the best in extreme sports apparel, footwear, equipment and accessories from industry leaders and fashion brands such as Quiksilver, Billabong, Volcom, O'Neil, Reef, Crocs and Ed Hardy.

About Financo, Inc.

Based in New York, Financo provides a comprehensive range of advisory services, including traditional investment banking, on a global basis. The independent firm specializes in the retail and merchandising sectors, serving retailers across all formats, apparel and accessory manufacturers, fashion houses and related manufacturers and distributors of consumer-related products. More information about Financo can be found at www.financo.com.